by Jennifer Reid | Jan 11, 2017 | Uncategorized
The placebo effect is a target of ridicule but studies show it has become increasingly effective in recent years, particularly in the United States, where drugs for pain, depression, anxiety sometimes barely outmatch placebos. Fortunately, researchers have decided to...
by Jennifer Reid | Oct 1, 2013 | Uncategorized
The placebo effect—when a sham treatment produces desired results—is the bane of science, sometimes skewing results and outperforming pharmaceutical drugs. But instead of cursing the placebo effect, why not put it to use? Although it disrupts some studies, in other...
